Why is Bollywood going into the trough? Javed Akhtar told shocking reason, Aamir Khan fired questions

Last update:March 11, 2025, is 13:31

During the launch of a special film festival called ‘Aamir Khan: Cinema of Cinema’ organized by PVR Einox, these two Bollywood celebs spoke about the Hindi film industry. Both also gave their reasons.

New Delhi. There is no doubt that Bollywood is going through the worst phase of its history at this time. Although films like ‘Stree 2’ and ‘Chhava’ have earned well, but the truth is that these are few films which are able to breathe the Hindi box office. In the year 2023, Shah Rukh Khan made a tremendous comeback and shook the box office. He gave a sigh of relief to the industry with films worth 1000 crores, but in the year 2024, the industry was again cloudy, which continues till 2025. Why is Bollywood like this dry? Famous screenwriter-songwriter Javed Akhtar has talked about this. He gave the regions that are shocking.

During the launch of a special film festival called ‘Aamir Khan: Cinema of Cinema: Cinema’ organized by PVR Iinox recently, these two veteran celebs of Bollywood spoke about the Hindi film industry. Talking to Aamir Khan, Javed Akhtar said that unknown artists of South are also making a big hit in Hindi films.

‘Why did Hindi films break up with the audience?’
Javed Akhtar said, ‘Why is the Bombay Film Industry’ behind? In the course of this, he said, ‘Hindi films have broken ties with the audience. Nobody knows the hero of South’s dubbed films here, yet she earns 600-700 crores. Our films are also going on, they are also inspired by South. Where did our people go? ‘

‘Hindi films lost all connectivity to the audience’
During a conversation with Bollywood’s ‘Mr. Perfectionist’ Aamir Khan, Javed Akhtar emphasized how South Indian stars are entering the Hindi film industry and giving big blockbusters. He asked Khan why ‘Bombay Film Industry’ is behind at this time? Javed Saheb kept his point further and said, ‘Hindi films have lost all connectivity to the audience. Hindi films have broken ties with the audience. Nobody knows the hero of South’s dubbed films here, yet she earns 600-700 crores. Our films are also going on, they are also inspired by South. Where did our people go?

The real issue is not ‘South vs North’
To this, Aamir Khan replied that where the film makers are from, it does not matter. The real issue is not ‘South vs North’. He said, ‘Our problem is something else.’ He explained that Bollywood’s business model is wrong. He said, ‘We are the only ones who begs to watch our movies. If you do not see, then after 8 weeks, the film will come to your house (OTT platform). This is our business model ‘.

‘We ruined our own business model’
Aamir further said, ‘After 8 weeks you can watch my film, for which you have given money. I do not know how to sell the same thing twice. Earlier people used to watch movies because they had no other option. Today I only go theater for hobby. Now when we can watch movies anywhere, what is the need to go to theater? We have ruined our own business model.