Shraddha Kapoor’s jewelery brand Palmonus secured ING 55 crore funding, target Jane Z and Millennial Buyers

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Published on: August 26, 2025 03:31 pm IST

Shraddha Kapoor’s jewelery brand, Palmonus, has acquired Crore Rs 55 crore in funding to expand her retail appearance and product offerings.

Shraddha Kapoor is not only known for her acting career, but has also stepped into entrepreneurship with her jewelery brand, Palmonus. The 38 -year -old actor actively promotes the label on Instagram, often shared bizarre and reliable videos to connect with his audience. (Also read: Shraddha Kapoor’s fitness secrets for toned body on her 38th birthday: after a vegetarian diet to eat early dinner ,

Shraddha Kapoor’s brand rises 55 crore to promote jewelery business across India. (Instagram)

Shraddha Kapoor’s jewelery brand arises 55 crores

His company has raised 55 crores in a new era, as it seems to strengthen its presence in India’s jewelery market. Entrepreneur Pallavi, installed by Pallavi Mohdikar, is operated in the Palmonus Demi-Fine Jewelery category, a section that sits between traditional heir gold pieces and short-term fast-fashion items. The company says that the purpose of this situation is to meet the demand for contemporary, skin-safe jewelery that small consumers can wear daily.

Along with the new capital, Palmonus plans to expand its retail footprints with three existing outlets in more than 25 stores across India. It will also detect new product lines, including lab-Groe diamonds, scaling its international shipping network.

The brand strategy reflects a comprehensive change in the jewelery market, where General Z and Millennial buyers are looking for accessible options that combine the style with everyday utility. Internationally, the Demi-Fine segment has already seen significant growth, and Palmonus is one of the companies trying to set up this category on a scale in India.

About Shraddha Kapoor

Shraddha Kapoor was last seen in Stree 2, which earned 857.15 crores worldwide. Directed by Amar Kaushik, it starred in Rajkumar Rao, Abhishek Banerjee, and Apasheti Khurana, and is the sequel to the 2018 hit strie. The third part of the franchise is scheduled for release in 2027. She will be seen in Nikhil Dwivedi’s serpent next time.

Other Indian actor who owns jewelery brand

Many Indian actors have entered the jewelery business. Malaika Arora has collaborated on jewelery collection with Nykaa, while Karisma Kapoor is associated with Sati Jewels through partnership. Neha Dhupia is the owner of her line Ahana by Neha Dhupia.

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Catch every big hit, every wicket with Cric-It, a stop destination for live score, match statistics, quiz, pole and more. Now investigate!

Catch your daily dose fashion, teller Swift, health, festival, travel, relationship, recipe and all other latest lifestyle news on Hindustan Times website and app.

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