New Delhi. Meta, the company that owns Facebook and WhatsApp, has launched an integrated safety campaign to raise awareness on the importance of combating misinformation in the digital age. Technology company Meta said in a statement released on Tuesday that this campaign will educate users about identifying and dealing with misinformation on WhatsApp and Instagram platforms by promoting digital best practices and highlighting available safety tools.
According to news agency PTI, Meta has named it ‘Know What’s Real’ campaign. The company will run this awareness campaign for 8 weeks. In this, features and safety measures like block and report present on WhatsApp have been highlighted.
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Help of fact-checkers for verification
At the same time, Meta on Instagram has partnered with a strong network of fact-checkers for verification of information. In this, it has been said to put a warning label if any wrong video like Deepfakes is found. Meta’s endeavor is to encourage people to refrain from promoting or sharing any inauthentic content and report it to the Grievance Officer or any independent fact-checking partner.
Recently Meta had launched Instagram’s Creator Marketplace.
It is worth noting that Meta had recently said that it is expanding Instagram’s Creator Marketplace to eight new markets including India, to help more brands and creators work together on partnerships. Creator Marketplace is a tool for brands and creators to connect and collaborate on partnership opportunities. The tech giant started testing Creator Marketplace in the US in 2022.
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Tag: Facebook, Instagram, WhatsApp
first published : February 27, 2024, 21:31 IST
