Across India, men are moving beyond the basic grooming routines, adopting skin care products and routines that specifically cater to their needs. The men’s skin care market has grown rapidly, reflecting a change in the way men view self-care. Skin care is now widely seen as an essential aspect of wellness rather than a vanity, contributing to a broader understanding of masculinity.
Brands have responded to this growth by developing products tailored for men, pushing the industry to a $2.1 billion market by 2023, which will almost double by 2032 with an annual growth rate of 7.2%. It is estimated to happen. Influencers, celebrities and everyday men are normalizing skin care as a part of daily life, encouraging more men to confidently adopt routines that support both skin health and confidence. Do it. (Also read: Men’s Skin Care: 5 Men Beauty Tips For Healthy And Glowing Skin In Winter ,
The rise of the men’s skin care market
“Historically, skin care for men was an afterthought, and most men limited their grooming regimen to the essentials of soap, shampoo, and shaving. Today, men’s skin care has transformed into a rapidly growing field, ranging from gentle cleansers and hydrating serums to sunscreens, exfoliators and progressive procedures,” says Dr. Suma Divya, MD Dermatology, MD and Senior Consultant Dermatologist, Derm Aura Skin, Hair says. And aesthetics clinic.
She further shared with HT Lifestyle, “Companies have responded by developing lines that simplify skin care and align with the structural differences of men’s skin, which tends to be thicker and oilier. By investing in effective, simple products, men are finding it easier to adopt routines that address their skin health.
Skin Care Benefits for Men
Talking about the benefits, Dr. Divya shared, “Adopting a skin care routine has a lot of benefits. Daily care protects against environmental damage, helps retain moisture, and helps prevent early aging. Reduces symptoms. It also addresses common problems like irritation and ingrown hairs.” For people who are frequently exposed to pollutants, skin care acts as a defense, reducing the chances of clogged pores and acne. Ultimately, skin care serves as a daily ritual that can boost confidence and contribute to overall well-being.
Essential products for men’s skin care
Men’s skin care doesn’t have to be too complicated. Dr. Divya suggests the following essentials that provide comprehensive care and should be part of a men’s skin care routine.
Cleanser: A mild cleanser removes dirt and oil, which is especially important for people with oily skin. Formulated specifically for men, the formula is less likely to strip away natural oils, leaving the skin balanced.
Moisturizer: Hydration is essential for all skin types. A lightweight, non-greasy moisturizer balances moisture without clogging pores, while ingredients like hyaluronic acid provide hydration without added shine.
Sunscreen: Sunscreen is important to prevent damage and premature aging. A broad-spectrum SPF product provides essential protection from daily sun exposure.
Exfoliator: Using an exfoliator once or twice a week helps remove dead skin cells, make skin smoother, reduce the risk of ingrown hairs, and improve skin texture. This brightens the skin, making other products more effective.
Serum: For those seeking targeted skin benefits, serums containing active ingredients like vitamin C, retinol, peptides or niacinamide are increasingly becoming part of their routine. These serums provide a variety of effects such as brightening, anti-aging, firming, and oil regulation, making them effective additions to any skin care routine.
advanced treatment
“Advanced skin care treatments are gaining popularity among men as effective supplements to their daily routines, favored for their long-lasting results and minimal downtime. With ultrapure hyaluronic acid treatments like Bio Remodeling, Profhilo , provides deep hydration and increases skin elasticity, helps reduce fine lines and takes very little time to heal,” says Dr. Divya.
He adds, “Laser hair removal, such as the Soprano Titanium with Trio Max technology, offers a comfortable and efficient solution to permanently reduce hair in a variety of skin tones. Using products such as HydroStretch Therapy, Viscoderm HydroBooster Provides intense hydration and smoothes surface wrinkles. The stabilized hyaluronic acid in this treatment hydrates and gently tightens the skin, reducing fine lines and Making it refreshing. These procedures provide targeted, lasting results, making them an attractive additional contribution to men’s skin care.”
How to create a routine that works
“Men’s routines can remain simple without compromising effectiveness. Starting with basic steps like cleansing, moisturizing, and sunscreen is ideal for beginners. Over time, add additional treatments to meet individual needs – like serums, sometimes -Occasionally masks, or beauty procedures – may be included,” says Dr Divya.
“Consistency is essential. A regular routine allows the skin to adapt, leading to results over time,” says Dr. Divya. “With more brands offering options for different skin types, preferences and lifestyles, it’s easier than ever to find products that fit comfortably into a daily routine.”
