Heritage Artifacts delivers authentic Indian crafts with social impact

Amit Pramanik and his love for handicrafts

Amit’s passion for handicrafts grew during his school and college years, further enhanced during his time at NIFT (National Institute of Fashion Technology). His interest in fashion and creativity had always been strong, but it was not something he could pursue initially. His career took a different path, leading him to work in the fashion and home retail industry for 20 years in both India and Dubai. However, the pandemic provided an opportunity for reflection. “The lockdown gave me time to refocus,” says Amit. “I quit my job and returned to India and eventually launched The Heritage Artifacts.”

Inspired by a deep love for Indian art, The Heritage Artifacts seeks to showcase the talent of the artisans and expand their reach. “We want to popularize Indian handicrafts everywhere,” says Amit.

“Although this industry has a huge scope, it is still unorganized, where everyone from the village artisan to the local vendor is considered an owner,” says Amit. “We are striving to create an ecosystem that will encourage our local artisans, even from the most remote part of India, to showcase their creations to the world. We want to source from all over the country. Be it home decor, clothing, shoes, accessories – we want to create a complete product profile of handmade goods.”

Empowering artisans, reaching the world

Heritage Artefacts celebrates the diverse world of Indian crafts with a curated collection of authentic, handmade products. Each item reflects India’s rich artistic heritage, from luxurious home decor pieces to elegant bathroom and kitchen accessories.

The platform currently houses exquisite hand-carved pen holders, traditional brass vessels, intricate soapstone candle holders and ornately carved storage boxes. The upcoming addition of handloom and handmade jewelery products will further expand the heritage artefacts offering.

Building a sustainable and inclusive market

Heritage Artefacts has endeavored to include a wealth of content on its website to educate visitors about Indian art and culture, further enriching their experience and appreciation for these unique handmade treasures. The platform emphasizes both quality and fair prices, ensuring that artisans are fairly compensated for their skills. It also follows eco-friendly practices in its operations. Having served over 1,000 customers in a short time, this online venture is off to a promising start.

Further enhancing its customer convenience, The Heritage Artifacts offers tax-inclusive pricing with free shipping across India and 24/7 customer service. Its dedication to quality extends beyond borders, attracting international customers.

The platform offers convenient shipping options to the US, Europe and the Middle East, meeting the growing international demand, as evidenced by the increasing number of export enquiries. Apart from its retail model, The Heritage Artifacts caters to bulk order requests from corporates, event and wedding planners and individuals catering to their specific requirements.

With a growing online presence and a focus on customer satisfaction, The Heritage Artifacts is well positioned for successful results. Its commitment to showcasing exquisite Indian crafts and empowering local artisans promises a bright future for both the platform and the rich heritage it represents.

For more information, please visit: theheritageartifacts.com

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