Han So Hee is surrounded by controversies amid dating scandal. While the Dispatch has denied claims of a “transit relationship”, reports indicate that support deals are failing. On March 20, Lotte’s soju brand Chum Churum confirmed the end of its partnership with Han So Hee. This follows reports of another brand contract loss. The actress is dating Reply 1988 actor Ryu Jun Yeol. News of their dating surfaced when some fans spotted them in Hawaii.
Han So Hee keeps losing endorsement deals
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According to Lotte Chilsung, Han So Hee’s partnership with the famous soju brand ‘Chum Churum’ ended in early March, and to everyone’s surprise, it was not renewed after just one year. Although model changes are usually considered a normal thing, fans couldn’t help but notice the ‘hesitation’ this time. This is the first time in the last eight years that the advertising model of ‘Chum Churam’ has been changed in just one year.
According to a representative of the company, as reported by Allkpop, it was said that “following the expiration of her contract, no renewal was made.” The staff said they have not yet decided who will replace him.
Is Han So Hee’s career affected by dating scandal?
When news of her dating Ryu Jun Yeol first surfaced, Han So Hee wrote a long note apologizing for her behavior. The actor, who was in a long-term relationship with another Korean star, Hyeri, also faced scrutiny for not speaking out, while two women associated with him were dragged into the controversy.
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Han So Hee’s contract ended just one day after the news that NHK Bank would also be ending its relationship with the actress. But let’s wait for official confirmation on the news later. According to reports, NH Bank has decided not to renew Han So Hee and will soon look for a new model and begin its promotional activities. Han So Hee has been working as a model with NH Bank since 2021.
For those unfamiliar, Dispatch, the Korean media outlet known for highlighting famous love stories in the K-pop world, including Ahn Bo Hyun-Blackpink’s Jisoo, IU-Lee Jong Suk, and others, reported Han So Hee has denied claims of her relationship overlapping with Hyeri. And Ryu Jun Yeol’s breakup timeline. This happened after Han So Hee received hate comments accusing her of being involved in the former couple’s breakup. Dispatch confirmed that Han So Hee and Ryu Jun Yeol entered a relationship only after Hyeri and Ryu Jun Yeol finalized their breakup.
