From SU, Kannada Cinema’s first major hit of 2025, is a Raj B. Shetty Production, which until one or two weeks before its release, no one knew that it existed. Outside of Blue, Raj and his team announced that they are busy making a film and the audience would expect a song, Danx Anthem, a Pepping Dance Number, which they chased with the trailer, in which they did not feature it. Then, instead of going to a promotion blitzcrag, he decided to let the material talk and paid a premiere in select cities to allow the Word-of-Mouth Publicity to be allowed. And the boy worked for them.
SU from SO is not only the highest grossing Kannada film of 2025, but has also been returning to investment by 10 times, Raj said recently setting records directly on reports about the budget. Shortly after the SU from the SO, an industry tracker tweeted that the production budget of the SO was Only 1.5 crores, which was picked up and published widely. While Raj admitted that SU is a short film, it is not so small.
Shooting over 50 days with 30 high-paying theater artists
During the promotion of the release of the film’s Telugu dubbed edition in Hyderabad, Raj told that he had spent that he had spent 4.5 crore on production, and another From 1 crore 1.5 crore on its subsequent promotion, released in Karnataka and other states. In fact, when he made Garuda Gumna Taurus Vahhana (which is available at the oatplay premium), he spent 1.8 crore on this.
Talking about the production cost of SU from SO, Raj said that while the artist seems new to Kannada cinema, most of them are installed in Tulu cinema and theater. “If someone does a simple film, the budget is often missed. We shot for the SO for 50 days. We had about 30 high-devastating theater artists and if you shoot with them for 50 days, there is no way that you can do it. 1.5 crores, ”he said.
Meanwhile, there is also an actor in Raj, a description that he chose to keep a secret until the release. Their purpose was to prove that new faces could also sell a film and the great success of SU SO testifies that his strategy acted. Written by director JP Theuminad, the SU revolves around his character Ashoka, who pretends to get out of the sticky situation, which only makes him worse cases worse, once he identifies the ‘ghost’ within himself – Sulochan from Someshwar.
