Along with cryo masks, rollers, and other frosty tools, cold therapy is touted as the ultimate beauty and wellness hack. Cryotherapy is making waves on Instagram, with over 2 million views under #cryotherapy and similar hashtags, as beauty lovers and health junkies are excited to get that glow back. Celebrities like Jennifer Aniston and Lady Gaga are also obsessed with it. Aniston has added it to her wellness hacks, and Gaga uses it to ease chronic pain and recharge her energy. The trend promises to boost shine, reduce inflammation, and provide rejuvenation, these icy innovations have fans excited. But are they truly revolutionary, or just another fleeting trend? Experts are considering whether this publicity is justified.
According to Dr. Amit Bangia, cryotherapy exposes the body to extremely low temperatures – sometimes as cold as -200°F (-129°C) – for only a few minutes, usually in cryo chambers. Once reserved for sports recovery, this “cold therapy” is now embraced for skin care benefits like collagen stimulation and reducing inflammation. “Cryotherapy has gained popularity in dermatology for treating conditions like skin tags, warts and even pre-cancerous lesions,” says Dr Shweta Manchanda, consultant dermatologist at Aakash Healthcare. While cold can tighten skin and reduce inflammation, experts say the effects may be temporary — so don’t ditch your moisturizer just yet.
Cryo health claims
From immune boosting to energy boosts, cryotherapy fans swear by its health benefits. Dr. Dimple Jangra, founder of Prana by Dimple, says exposure to cold can reduce cortisol levels, thereby helping manage stress and inflammation. “Cryotherapy increases circulation, which can support immune health, especially during flu season,” she explains. However, while the benefits seem promising, experts caution that cryotherapy works best as a complementary treatment, not a magic cure.
Do CryoSkin Products Really Work?
Cryotherapy-inspired skin care tools, like cryo rollers and masks, bring cooling benefits straight to your bathroom. These home remedies promise to reduce inflammation, tighten pores, and give an instant glow. But Dr. Amit Bangia suggests managing expectations. “CryoSkin products provide a quick, refreshing boost, but they lack the long-term effects of professional cryotherapy,” he says. For best results, Dr. Bangia recommends combining these tools with proven ingredients like vitamin C or retinol for truly glowing skin.
While cryo devices provide some impressive, short-term effects, they are best viewed as part of a well-rounded skin care and wellness routine. As Dr. Bangia says, “For sustained benefits, professional treatments are more effective.”
