The trend of OTT seems to be growing very fast. But you will be surprised to know that someone else is slowly taking over the throne. Two years ago, YouTube completely stopped working on the plan to compete with Hollywood and Netflix. Instead, YouTube focused on working on user-generated content. At first, it did not seem to be working much, but slowly its magic started working. YouTube has become the most popular streaming service on American television, beating traditional media.
There has been a major change in the habits of the audience during and after the pandemic and they started preferring to watch user generated content instead of the shows on TV.
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While traditional media companies are spending billions on content, YouTube allows creators to produce and finance their own content, sharing advertising revenue with them, which reduces the financial risk for the company.
It would not be wrong to say that YouTube creators have the freedom to decide the content and they create the content that the viewers like. This increases both the reach and engagement of the content, and people then visit YouTube again and again.
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On the other hand, professionally made content is released on OTT platforms like Netflix, Disney Plus Hotstar which does not suit the mood of every user. OTT content caters to selected users and this is the reason why YouTube is slowly leaving everyone behind and is on its way to becoming number 1.
Tag: mobile apps, technology news
first published : July 31, 2024, 11:55 IST
