India, 5 May 2024 New Balance, one of the world’s fastest growing sports brands, unveiled its latest retail concept with the renowned cricketer at Linking Road, Mumbai. pat cummins, The launch highlights New Balance’s strategic expansion plans to broaden its global presence and make significant progress within India under the newly launched Indian subsidiary.
The unique retail concept symbolizes New Balance at the intersection of sports and culture for both fashion influencers and elite athletes. The new store is intended to provide a dynamic retail experience highlighting the brand’s quality craftsmanship and constant strive for innovation. Conceptualized around a central seating arrangement, the structural arrangement is intended to encourage community-building by encouraging consumers to connect with and seek inspiration from each other as they move forward in their personal lives.
Pat Cummins, who has been a part of the New Balance family since the beginning of his athletic career, played a key role in the launch day activities as the brand inaugurated its first store in Mumbai. During the programme, Pat took part in several media interactions, gave us a glimpse of his life outside cricket, interacted with his fans and gave us some memorable moments in a friendly game.
Pat Cummins, Australian cricketer and New Balance ambassador Said. “I am thrilled to be a part of the launch ceremony of New Balance’s Mumbai store. It is exciting to see New Balance growing in India, a move that should excite all sports fans. We both look forward to using the power of sports to create positive We believe in making an impact in the world and this has been the driving force in our long-term relationship, I wish the team here at New Balance all the best, and I know the brand will inspire the next generation of sporting talent in India.
Redeshwar Dawar, Country Manager, New Balance India Expressing excitement about this important milestone, he said: “We are delighted to open our first store in Mumbai; At Linking Road, with Pat Cummins, one of the world’s best athletes. At New Balance, we see ourselves at the intersection of sport and culture, and Mumbai, as a city, truly embodies this belief, making it a perfect fit for our expansion journey in India. We believe New Balance will not only be a destination for those looking for the latest fashion and performance shoes, but also a place for community engagement and inspiration. We would like to thank Pat Cummins for being an integral part of our brand launch in India and we would love to invite the people of Mumbai to experience New Balance.
About New Balance:
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sports and craftsmanship to drive positive change in communities around the world. New Balance employs 9,000 associates worldwide, and is projected to have worldwide sales of $6.5 billion in 2023. New Balance owns five athletic footwear factories in New England and one in Flimby, UK. The domestic value of New Balance made US footwear is 70% or more and makes up a limited share of New Balance’s US sales. To learn more about New Balance, please visitwww.newbalance.com, For latest press information visithttp://newbalance.newsmarket.com,
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