Every woman has a love affair with her favorite lipstick shade or brand. And this has made us wonder which lipstick shades or brands are most loved. This prompted us to start scrolling through the e-commerce platform Amazon India. To our surprise, lipsticks sold like hot cakes in the month before October 30, 2025. It sold over 7,000 lipsticks of a famous brand! When we looked further into it, we found out 10 high-selling lipstick shades or brands. If you’re looking for popular lipsticks, this shortlist can help you make a better choice. Users have praised the lipstick for its affordability and hydration, but have questioned its promise of staying put for up to 12 hours.
The winner of this ‘Best Seller on Amazon’ list is Maybelline New York Color Sensational Creamy Matte Lipstick. With over 7,000 units sold on Amazon last month, this lipstick offers a neutral color with a smooth, velvety texture. Infused with nourishing honey nectar, it keeps lips soft, hydrated and comfortable all day long. Its lightweight, non-drying formula delivers intense pigmentation in a single swipe.
With over 6,000 units sold last month, FACESCANADA Comfy Matte Wow Liquid Lipstick ranks second on the list. It combines dark colors with a light feel. According to users, its soft matte finish feels comfortable for hours without drying or cracking. Rich in nutrients, it keeps lips smooth and hydrated. This lipstick is transfer-proof, smudge-proof and ensures long-lasting wear from morning till night. This beautiful lipstick is perfect for everyday use or special occasions, redefining effortless glam.
Aren’t we all surprised for once when Renee launched her Madness pH lipstick that looks black but turns into a unique pink color upon application? Yes, this is the one that is selling well! With over 4,000 pieces snapped up, this lipstick appears to have its own dedicated fan base. The specialty of this lipstick is that it changes the pH level of your lips to pink color. Users say they love its super smooth formula, and its lightweight nature and custom color enhance your natural beauty. Enriched with nourishing oils, it keeps lips soft, smooth and hydrated.
Affordable but rich in color, Elle 18 Lit Lip Matte Finish Liquid Lipstick in Nutty Latte is ranked fourth on the list, with over 3,000 users purchasing it in the last month. This lipstick offers up to 16 hours of wear with rich, full coverage. Its ultra-light formula glides on effortlessly, leaving a smooth matte finish that feels comfortable all day long. According to users, this lipstick is infused with nourishing oils that prevent dryness and keep lips soft. They also like the fact that it suits all skin tones and is perfect for office, college or parties.
MARS Matte Box Set of 3 Lipsticks brings together three stunning matte shades in one pack for every mood and occasion. And with sales of over 2,000 units, this lipstick is ranked fifth on the list. Each of these lipsticks promises to deliver the benefits of deep color with a smooth, velvety texture that feels light and comfortable. Users say it has a long-lasting, transfer-proof formula that ensures your look remains flawless all day long. Easy to glide and rich in pigment, these creamy matte lipsticks keep your lips soft and hydrated. It is also suitable for gifting or making your daily makeup kit.
The love and trust of over 2,000 Amazon users brought Just Herbs Ayurvedic Lipstick Micro-Mini Kit to the fifth spot on our list. It offers a collection of herbal, toxin-free lipsticks enriched with ghee, sesame oil and other natural ingredients. These mini lipsticks deliver vibrant color with deep hydration and nourishment. The Ayurvedic formula promises to ensure safe, chemical-free wear suitable for all skin types. What’s cute about this? Users say it’s compact and travel-friendly, while also letting you try multiple shades.
L’Oréal Paris Infallible Matte Resistance Liquid Lipstick also sold over 2,000 units. This lipstick claims to deliver high-impact color that lasts for up to 16 hours. Its lightweight, non-sticky formula glides on easily and sets into a comfortable matte finish. Enriched with hyaluronic acid, it aims to keep lips soft and hydrated, while also protecting against blemishes and dullness. Since it comes with a precise Applicator, users feel that it makes it easier to glide the lipstick. This lipstick also ensures perfect definition with each swipe. They also think this lipstick is ideal for long days, parties and events, offering bold, transfer-proof wear with a luxurious, soft-matte feel.
Loved by over 1000 women, Swiss Beauty Pure Matte Creamy Lipstick is another lipstick shade that has made it to this list. This lipstick delivers rich color in a comfortable, creamy-matte finish. Designed to complement Indian skin tones, it delivers highly pigmented color in a formula that combines matte sophistication with every day wearability. Users love the color quality of the lipstick, one thing to note is that it suits any skin tone. However, there are mixed reviews regarding its drying after a few hours.
Lakme Forever Matte Lipstick has made it to the list as it sold over 900 units on Amazon last month. According to users, this lipstick delivers intense color with a waterproof, non-drying formula. Its creamy matte texture glides on effortlessly, leaving lips soft, smooth and hydrated. Designed for all-day comfort, it stays put without breaking or fading. Bullet packaging ensures easy application and precision. Be it for office wear or a festive look, Lakme Forever Matte enhances your beauty with bold, lasting color that feels as good as it looks.
Last but not least, Sugar Cosmetics Glide Peptide Serum Lipstick is in tenth place but with over 700 lovers. Containing peptides and nourishing oils, it instantly softens, hydrates and plumps lips. The creamy matte finish provides rich color that lasts for hours, this is what users love most about it, without being drying. Its ultra-sweep texture ensures effortless application and comfort. This lipstick enhances your pout with a soft, satin-matte shine and skin-care-driven hydration that keeps lips healthy and vibrant.
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- What is the best way to choose a lipstick shade according to my skin tone?
Choose lipstick shades that match your undertones: Cool undertones: Choose pinks, mauves or berry shades. Warm colors: Try corals, oranges, or brick reds. Neutral Undertones: You can wear almost any shade!
- What is the difference between matte, satin and glossy lipstick?
Matte: Long lasting, non-shiny finish, ideal for bold looks. Satin: Smooth texture with light shine, comfortable for daily wear. Glossy: Adds shine and moisture, perfect for plump, hydrated looking lips.
- How can I make my lipstick last longer?
Exfoliate your lips to remove dry skin. Apply lip balm, then wipe with tissue. Use lip liner to outline and fill in the lips. Apply, blot and reapply lipstick for long-lasting color.
- What is the difference between liquid lipstick and bullet lipstick?
Liquid Lipstick: Provides intense pigmentation and a long-lasting matte finish. Bullet Lipstick: Easy to apply, often more moisturizing and ideal for daily use.
Disclaimer: At Hindustan Times, we help you stay updated with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a share of the revenue when you make a purchase. We will not be liable for any claims under applicable laws including but not limited to the Consumer Protection Act, 2019 in relation to the Products. The products listed in this article are in no particular order of priority.
